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With Kindle Direct Publishing (KDP), you can self-publish your book on Amazon and start making money in as little as 24 hours.
Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go through all the rigmarole of traditional publishing for a printed book, right?
And that’s not even the best part… Kindle Book Plots, Prompts and Titles Package – Affiliate Information Let you keep more of your money. A lot more.
That’s why I created this comprehensive, step-by-step guide.
I’ll show you how to validate your book idea before you begin writing, how to set up a pre-launch sequence, how to properly price your self published book, how to promote it, and more.
How to Validate Your Book Idea (Before You’ve Written a Single Word)
If you want your powerful wordsto be read by millions, you need to make sure there’s an existing audience of millions waiting to read them.
No one wants to waste their time writing a book nobody will want to read.
That’s why it’s important to validate your book idea by sizing up the competition. You do that by answering three questions:
Are there similar books?If you can’t find a book (audiobook or print book) similar to yours in the Amazon marketplace, it means you don’t have a good idea (because no one is that original).
Can you compete?Checking the competitive landscape gives you an idea of how well your book can sell.
Are there enough buyers? You want to make sure enough people want the type of book you plan on writing to make it worth your time.
You can find the answers to these questions in three steps:
Pick a category and subcategory that fit closest to your book idea.
For my book, I chose the category Self-Help and the subcategory Personal Transformation.
Once you’ve picked a subcategory, it’s time to investigate your potential competitors.
The premise for my book was self-reinvention. I didn’t need to find a book with the exact word “reinvention” in the title, but I did need to find books with similar themes like behavior change, personality change, and life change.
If you can’t find any similar books, you need to go back to the beginning. Go through your list of book ideas and try again.
However, if there are similar books to yours, you can proceed to the next step. It will answer the final two questions:
Can you compete, and
are there enough buyers?
Step #3: Check The Best Seller Rank Of The Top Books In Your Category
If you want to know whether you can compete in a category and whether there are enough potential readers, you need to know how well the books in your category sell.
You won’t find any actual sales numbers on Amazon, but through their “Best Seller” rank you can get a decent estimate.
You can find a book’s Best Seller rank by scrolling down its product page. The rank will be listed under Product Details.
The higher the rank (with #1 being the highest), the more copies it sells — but also, the harder it will be to beat. You have to look for categories where the average best seller rank is neither too low nor too high.
Here’s how it generally breaks down:
Rankings above 1,000 will have great sales numbers, but will be very competitive.
Rankings from 1,000 to 30,000 are less competitive, but will still have decent sales numbers.
Rankings of 30,000 and lower are the least competitive, but will also have lower sales numbers.
As you can see, the sweet spot is in the middle. You don’t want a category that’s too competitive, and you don’t want a category with low sales numbers.
Aim for categories where you think you can crack the top three books.
If you follow the strategies laid out in this post, you should be able to reach the top three in categories with medium competition.
And if you can get your book featured in the top three when you launch, the chances your book will be featured highly in the Hot New Releases list will skyrocket.
If you appear high enough in that list, your book will get lots of exposure. Amazon will feature your book in a highlighted section above other books that are similar to yours, like this:
People browse for books by categories, but they tend to skim through the category pages. The higher you are in a category, the higher the chance that someone will click through to buy your book.
That’s why picking the right category is crucial.
If you don’t think you can crack the top three books in your initial category, see if you can feature your book in an alternative category where the competition is less heavy.Final Note: Even if you think you have a great book idea, it’s important to validate before getting to work. Don’t skip this step.
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